About Us
Frances Dawson
Realtor, Broker, GRI, ASP
The Lake Norman Group of
Prudential Carolinas Realty
cell/text 704-701-7599
email:
frances@HomesofLKN.com
Amy Fesmire
Realtor, Broker
Licensed Assistant to Frances Dawson
cell/text: 980-722-3137
email: amy@HomesofLKN.com
Credentials
The Lake Norman Group, led by Frances Dawson, received the President's Society designation placing her in the top 5% of Prudential Real Estate affiliates nationwide in 2007. In 2006, Frances was in the top 9% of Prudential Real Estate affiliates nationwide which earned her the Leading Edge Society designation.
In her first year in Real Estate, Frances was named Rookie Of The Year for the Lake Norman Prudential Office. She also received the Multi Million Dollar Producer award and the designation of Prudential Honor Society. In 2004, Frances completed the educational requirements to receive the GRI designation. This designation for Graduate of the Realtor Institute is accomplished by less than 5% of the Real Estate industry professionals nationwide.
In 2007 Frances earned the Accredited Staging Professional (ASP) designation to better serve our listing clientele.As a customer, we know you want a real estate professional that is knowledgeable, trustworthy and a strong negotiator. The Lake Norman Group has a proven track record of excelling in all these areas:
Customer Satisfaction
The goal of the Lake Norman Group is to provide the highest level ofcustomer service.We strive to:
Customer Service
Frances is committed to providing a high level of quality service. As a result, she has a growing group to assist her in serving client's unique needs. The Lake Norman Group currently consists of a Licensed Assistant, Amy Fesmire, and a Client Care Manager, Cathy Smith.
Amy has lived in the Charlotte area for nearly 20 years, about half of that time she has lived in the Lake Norman community. Amy is a licensed Real Estate broker and an experienced sales agent. She is familiar with all areas of the Charlotte Region and is an excellent resource.
Cathy lives in Lake Norman and is also a licensed Real Estate broker. Cathy has a rich background in customer service, sales and marketing with a desire to help clients in all areas.
Professionalism, communication and exemplary customer service are the key to the success of The Lake Norman Group and your satisfactory real estate transaction.
Marketing
These are challenging times in the real estate industry. If you are thinking about buying or selling a home, it is more important than ever to work with an experienced professional who understands:
The Lake Norman Group, led by Frances Dawson has the expertise you need and a proven track record of success in the areas where it counts. We have put our reources into sales and marketing techniques that produce the best results.
Changing Consumer Dynamics
The Internet is quickly becoming the preferred medium for buying and selling real estate. Today, over 84% of consumers use the internet to look for residential property. Our website www.HomesofLKN.com is one of the best in the business. It is organically optimized which means that our site is frequently found by multiple search engines.
Effective Sales/Marketing Techniques
For the internet savvy buyer, our listings are available more often than other companies. If you are selling your home, an optimized website is a valuable marketing tool. Print advertising is quickly becoming a thing of the past. The Lake Norman Group puts their resources where the buying consumer is focused.
Local Market Conditions
It is essential to understand consumer buying/selling trends and local market conditions to be successful in today's real estate industry. The Lake Norman Group is committed to cutting edge research in both these areas. The Comprehensive Home Sales Statistics we provide you each quarter is an example of this effort. We take the time to analyze what is selling in your neighborhood to better serve your needs now and in the future.
We are also available for personal complimentary consultations and look forward to becoming your Real Estate Professionals for life! Contact me today, Frances@HomesofLKN.com
